The 2018 PRSA Southeast District Conference is shaping up to be one of the best PRSA conferences yet. We have more than 30 speakers lined up, presenting on topics like big data, millennials, crisis communication, public speaking, and more.

Some of those topics you’ve have heard of or have experience with. We want you to learn something new too. Here are five ideas you’ll learn more about:

1) Influencer Marketing – Influencer marketing is a hot topic, but did you know that brands regularly engage in behavior that has the potential to alienate this valuable group of people? How do you create an influencer-marketing program that keeps your client happy and keeps influencers engaged? Maree Jones shares her insight on Wednesday at 3 p.m. in one of the breakout sessions.

2) Brain Health –  In one of the breakout sessions Wednesday at 4:15 p.m., Karen Goldstein, MPH explains how Ogilvy and HHS prepared to educate the public about brain health and make it part of the conversation about personal health.

3) Chat Bots – Enjoy breakfast Thursday with insight from HubSpot’s Kipp Bodnar about chat bots, automated messaging and their role in the future of marketing and public relations.

4) Positive Deviance – One of Thursday’s 10 a.m. Breakout sessions features a discussion on the role of positive deviance and how in can help empower your change management strategies.

5) Generation Z – Millennials are changing the world with their habits and preferences. Wait until Generation Z comes of age. Two breakout sessions Thursday discusses the next generation’s impact in the workplace (4 p.m. With Tim Moore) and on social media (10 a.m. With Matt See).

The PRSA Southeast District Conference takes place April 18-20, 2018, in Raleigh, N.C. For more information or to register, visit prsasummit.org.