Name: Sonja Matanovic

Chapter: North Carolina

Current position: Director of Marketing and Communications, UNC School of Government

How long in current position: Three years

First PR job: Communications coordinator at the International Reporting Project, which is part of the Johns Hopkins University School of Advanced International Studies. It’s a wonderful organization and a pioneer in the nonprofit journalism movement.

Where you attended college: University of Chicago

If you weren’t doing PR, you’d be…… studying user experience design. Or linguistics.

Proudest professional accomplishment: This year, I was appointed co-chair of the UNC School of Government’s Diversity Committee by our dean. I’m honored to be trusted with listening to our constituents, fostering productive dialogue, and taking action alongside fantastic colleagues doing the same across UNC-Chapel Hill and the higher education sector.

What is your passion? Good journalism. It’s not what I do for a living, but I can’t live without it.

Why you are a PRSA member? Being a member of PRSA helps me stay on top of industry trends, connect with others, and plot next steps in my career trajectory.

Each week, the PRSA Southeast District highlights one of its 2,700 members. To join PRSA, visit prsa.org.