Name: Kimberly McGrath

Chapter: Tar Heel

Current position: Associate director of news and communication, Wake Forest University

How long in current position: Five years

First PR job: Wake Forest University, University Editors Office

Where you attended college:  Loyola University-Maryland

If you weren’t doing PR, you’d be.., PR is all about relationships so if I wasn’t in PR I’d likely be doing something related to mediation or counseling or maybe teaching… there are lots of careers that would be interesting and challenging, but I can’t imagine anything more fun than public relations in higher education.

What is your passion? People and stories….I guess I have two passions!

Proudest professional accomplishment: Working with New York Times Magazine writer Susan Dominus on a feature story about Wake Forest’s Office of Personal and Career Development. She was fantastic. I not only enjoyed helping her connect with the people she needed to talk with, but learning first-hand during her two-day campus visit how a top-notch writer explores a topic from a variety of lenses.

Why are you a PRSA member? Connections and perspectives. Attending PRSA events is an excellent way to meet others in PR but most interestingly those who are doing PR in a field other than higher ed. There’s so much to learn from everyone’s experiences.

Each week, the PRSA Southeast District highlights one of its 2,700 members. To join PRSA, visit prsa.org.