By Jessica Gisclair
President, PRSA Tar Heel Chapter
“Perception is reality.” I don’t know who said it first. Some would argue it was Edward Bernays or Ivy Lee. Others would choose Lee Atwater. But, I could easily argue that I heard it most often from Rick Hodson.
Rick, a dear friend, colleague and former president of the Tar Heel Chapter — whom many of you knew personally — passed away on January 3. He will be dearly missed.